Recurring revenue
$88,680
+5.3% on October
a month, or $1.06M a year
Monthly recurring revenue, last 12 months
Point at a month, tap it, or use Tab, for its figure. October was the first month above $83,333, which is $1M a year.
What changed, and why
- Revenue
- Up $4,480. New customers brought $5,460 and upgrades $1,980; cancellations and downgrades took back $2,960. Nine of the 26 new customers came from one growers' trade show.
- Customers lost
- 11, against 6 in October. Five are nurseries that shut for winter and cancel sooner than pay through months with nothing to sell. That's a gap in our pricing, so a $29 winter pause plan ships on 12 January.
- Activation
- The plant-list import we shipped on 4 November did this. Of the 32 trials that used it, 23 took a first order within a week (72%). Of the 30 that didn't, 13 did (43%).
- Support
- 46 of the 318 tickets were about that same import, mostly matching spreadsheet columns. Without them the month is 272, normal for our size. A fix went out on 24 November.